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What is the
Marketing to Moms Coalition?

The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S.

A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.

Join us to receive updates on upcoming events, recent research, and other trend spotting information to support your brand.

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Recent Photos

Melissa Harris from the Tribune leads a lively conversation at the SOAM Power Breakfast on May 17, 2012


State of the American Mom 2012
Press Release
The annual SOAM Report has been released, revealing insightful new data about mothers' opinions on a variety of topics and issues.

State of the American Mom Power Breakfast 2013
Join us for the annual unveiling of the State of the American Mom Report from the The Marketing to Moms Coalition.

Cozi Wins 2012 H.E.R. Award
Press Release
The Marketing to Moms Coalition announces that Cozi has won the sixth annual H.E.R. Award, recognizing companies that honor, empower and respect mothers.


Tuning Into Mom

Tuning Into Mom

Understanding America's Most Powerful Consumer


Power Moms

The New Rules for Engaging Mom Influencers

Trillion Dollar Moms

Trillion Dollar Moms

Marketing to a New Generation of Mothers

Marketing to Moms

Marketing to Moms

Getting Your Share of the Trillion-Dollar Market

Why She Buys

Why She Buys

A Book by Bridget Brennan